SGA House
TAGG
PROJECT PLACE: Karaköy, İstanbul
DESIGN TEAM: Çağıl Akçurin
PROJECT TEAM: Çağıl Akçurin, Levent Ersu
PHOTO CREDIT: Kadir Aşnaz
CLIENT: TAGG - Gökay Gündoğdu
CONTRACTOR: REDA Construct
PROJECT INITIATION DATE: December 2021
PROJECT DELIVERY DATE: January 2022
CONSTRUCTION STARTED: January 2022
CONSTRUCTION FINISHED: March 2022
TOTAL CONSTUCTION AREA: 70,00 Sqm
We are thrilled to share the joy and pride of TAGG had been honored at the prestigious German Design Awards 2023, an award given every year by the German Ministry for Economics and Technology for excellence in design.
DESIGN STATEMENT
Contrary to the general pop-up store design approaches, a mysterious, semi-hidden inner world has been created with sculptural masses, in harmony with TAGG's niche stance. Primary benefit happens to be for the brand, TAGG, yet because the store itself perfectly aligned with its design manifesto.
The jury should find this project worthy because the space brought various aspects together such as space design, brand identity, social fabric of the clientele and melted them in one big pot. A striking, unique difference is the risk taken to limit the access to the store, a decision which, at the end, becomes the brand’s physical space character.
TAGG
FORM
The world created in the store aligns with the brand’s design manifesto. The attitude of the brand’s fashion clues embodied itself in this space. Every object, every design decision is rather a part of the background or is a statement.
The cubical geometry at the entrance with its changing room function also affects the preservation of symmetry in the areas included in this semi-open setup. The symmetrical setup is completed with the triple armchair.
The poufs, hangers and a large mirror were used throughout the project as a continuation of the similar design elements.
TAGG
